Two people snowshoeing in the Austrian mountains. Under the bright winter sun, they enjoy the snow-covered landscape, the crisp mountain air, and moments together filled with lightheartedness and joie de vivre.

Discover the Austrian 'Lebensgefühl' in Winter
'The Austrian Synapse': Won't get it out of your head

Travelling transforms us: new holiday experiences engage the senses and stay with us. The Austrian 'Lebensgefühl' leaves a lasting impression.

New holiday experiences change the way we see the world – and ourselves. Winter in Austria leaves you with more than a few nice moments. It leaves impressions that surprise you and stay with you: the first confident turn on the slopes, the crunch of snow under your snowshoes, the stillness of a winter morning in the mountains. These are the memories that carry a winter holiday far beyond the moment itself: The Austrian Synapse.

A holiday that stays with you

Grow your Austrian Synapse!

Sometimes the feeling of Austria begins with a fast turn on the piste, sometimes with a single step into fresh snow. Cold mountain air and the openness of the winter landscape wake up the senses. Out of those images, encounters and experiences comes something that lasts: The Austrian Synapse. On the slopes, cautious first attempts turn into confidence and ease. Your gaze lifts from the tips of your skis to the peaks above. With every turn that confidence grows, until nothing counts but the sheer pleasure of skiing.

Away from the pistes, winter changes pace. Snowshoes leave the first tracks through fresh snow. On the cross-country trail, breath and movement find their rhythm. A horse-drawn sleigh glides through the winter landscape. Blades trace lines across the ice of a frozen lake, and a toboggan takes you down into the valley.

Whether it is fast descents on the piste or quiet moments in nature, each of these winter experiences leaves memories that last. The Austrian Synapse – impossible to get out of your head.

'Lebensgefühl' on the slopes and in the snow

Why is a winter holiday in Austria so popular? Because it is about more than sport: in the Alpine regions, fun on the slopes meets quiet time in the snow, and mountain huts meet a warm welcome. Some experiences stay with you longer than the holiday.

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'Lebensgefühl' beyond the slopes

Experience winter in Austria away from the pistes and you often find a slower pace of life. Winter walking, cross-country skiing or tobogganing take you through snow-covered landscapes, where stillness, movement and nature set the rhythm.

Grow your Austrian Synapse! A holiday that changes you. Experiences that stay with you.

'Lebensgefühl' all year round

Austria changes with the seasons, with every region and every activity. Between mountains, lakes, open countryside and cities, experiences take shape that bring together movement, nature and culture. That is how you feel the Austrian way of life all year round.

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